don't be afraid to alienate people
Sep 05, 2024
You're going to jail.
The tax police are going to take your house and your car, and everyone will know you’re an idiot.
That’s how it feels to owe the government more money than you made during the whole first half of your 20s.
When you started your business, you made money and kept your expenses low. Which you thought was a good thing.
Until you had your taxes done and learned that you probably should have been setting some money aside. And that’s how you became royally financially screwed.
Since then, you’ve been in a cycle of paying off taxes (with a butt ton of interest) and being unable to set any aside for the current tax year. Lather, rinse, repeat.
You’ve never been good with numbers. (Which is a nice way of saying you suck at math.) And a bookkeeper can only do so much when your “filing system” is a bunch of random papers scattered between purses, boxes, and drawers all over your house. And sometimes your car.
Every single time you finish getting a year's worth of paperwork off your plate and over to the accountant, you swear you will get caught up and do better next year.
Which is adorable. Because then life happens, your motivation disappears in fifteen minutes, and you’re in the same situation next year. Thanks for nothing, ADHD.
You need a bookkeeper. So you start your hunt. And you’re bored to tears within three minutes. Or were those the same tears from your tax bill?
But you land on a one-page website that grabs you by the eyeballs:
Know what’s hard? Having ADHD and running a business.
It’s like… REALLY f*cking hard.
You’re probably used to beating yourself up over your piles of paper and random invoices and receipts all over the place. Plus, it sucks to be behind with remittances and payments all the time.
But please stop being so hard on yourself.
This world wasn’t made for brains like yours. ๐ฟ๏ธ You’re safe with us.
We wrangle the books for neurodivergent business owners.
All you have to do is book a meeting, give us an overview of your current situation, and we’ll come up with a plan for you. Then, after we get you caught up, you never have to worry about it again. We’ll completely take over. Send us a text or shoot an email to talk more.
Here’s why this copy works:
๐ You’ve read all the way to here—even if you don’t have ADHD. Because I held your attention through story.
๐ It speaks directly to a specific audience with a clear pain point. The reader feels seen, understood, and cared for.
๐ There are no questions being asked. No “if you have ADHD, you might struggle to…” Instead, we validate their feelings.
๐ It's fun, so it stands out.
There are many other reasons, but I have to stop somewhere.
I know the thought of targeting one specific client is scary. I know that you’re afraid to exclude people. But *whispers* that’s the point.
Space is *very* limited! Book a call to chat about how we can make your copy poppy and not floppy.
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