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Poppy Thoughts

a lesson in designing for one customer design Jan 10, 2025

I love my husband. We've been together for 25 years.

I wouldn't care if he spent $10 or $1000 on gifts for me. As long as there's a bit of thought...

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how to write a letter to santa.... that gets results copywriting Nov 18, 2024

Before you mail your letter to Santa (btw if you’re in Canada, you'd better check with your post office to see if that letter will make...

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are your employees okay? (are you sure) Oct 04, 2024

The cashier who wished to be dead really set the mood.

My husband and I were on our way to see the new Beetlejuice movie and had time to kill. (No...

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what is conversational copywriting (and why does it work)? copywriting Sep 19, 2024

We all had *that* teacher. The one whose style was to read straight from the textbook.

I don't know about you, but I found it impossible to learn...

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don't be afraid to alienate people copywriting Sep 05, 2024

You're going to jail.

The tax police are going to take your house and your car, and everyone will know you’re an idiot.

That’s how it...

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a word from your ideal client Sep 04, 2024

If your ideal client is a self-employed middle-aged woman who spends most of her time caring for others and uses money to solve problems, there's...

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