You canât read the label from inside the jar.
Get clear on what makes you the best choice for your ideal clients and focus on telling that story.
Book a callYouâre amazing at what you do, but struggle to articulate what makes you different.
Youâre not a bad writer. Youâre just too close to your own magic to even see it clearly, let alone explain it.
If I gave you an hour to tell me whatâs unique about your approach, I bet youâd have no problem. Sadly, your clients donât have that kind of time.Â
Youâre smack-dab in the centre of the action⌠serving clients, solving problems, and delivering value.Â
Talking about your brilliance from this position would be like asking the sun to tell you why itâs different than all the other stars.
You canât read the label from inside the jar.Â
Itâs impossible to have perspective when your nose is pressed up against the glass.Â
Thatâs why your team canât rally around one message. Why your spouse and kids still donât have a clue about what you really do. And why youâre still attracting clients who arenât the right fit.
You donât have a messaging problem or a marketing problem or a retention problem.Â
You have a clarity problem.
What you really need is...
How about a peek outside the jar to get you the perspective youâve been missing?
Itâs next to impossible to see your truth while youâre actively living it.
Letâs position you in a way that fills a gap while leveraging your secret sauce.
Iâm Jaime Lee.
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While you and your team are in the jar doing your thing, Iâll be perusing the pickle aisle. Studying the shelves, observing buyer behaviour, spotting gaps, and identifying needs.
Iâll look at the jars around you (your competitors).
Iâll talk to the shoppers picking them up (your clients).
Iâll pay close attention to what they rave about, what they ignore, and what they wish existed but canât find anywhere.
Then I pick up your jar, hold it to the light, and say:
âBehold! This is what makes you different. This is why people choose you.â
From there? The skyâs the limit, really.
We build your message around the plain and simple truth of who you are (and why youâre a big dill!) and then we make sure the right people see it.
Explore ServicesHereâs how we can work together...
You need to pick a creative brain about something thatâs been keeping you stuck. Youâre in the right place!
Book an hour with my brain for focused perspective, insights, and strategic ideas.
Get the focus of my deep-seeing brain for a full eight hours.
Bring me your thoughts and Iâll spend the entire day turning your mess into messaging while you go about your life.Â
You need help writing a book, naming a business, solidifying a new offer, or something else that requires some expertise and a dose of creative juice.Â
Tell me what you have in mind and Iâll let you know if I can help!
