Dare to be rare!
Be known, loved, and remembered for who you really are... while making it easier for your people to find you.
get poppy copyTrying to blend in and appeal to everyone is risky business.
Your ideal clients are searching for you right now, but they can't see themselves in your messaging.
By trying not to exclude anyone, you're not including anyone.
will let you...
Humans are wired to notice differences. When you stand out, you... stand out. And when you stand out while standing *for* something? That's when you attract aligned clients.
You're not serving anyone by trying to be something or someone you're not. Fly your freak flag! Be the black sheep. The world needs you as you are. Besides, we're here to live, not hide.
You can be playful with your brand even if you do serious work. Everyone likes to have fun, and everyone needs a break from regular grown-up life once in a while. So let your hair down!
Faking it sucks.
My name is JL. I spent the first fifteen years of my career repressing my bold and playful self, trying to look and sound like a "professional copywriter."
I kept wishing for projects that would let me use my cheeky writing style, but most of my clients wanted oatmeal copy. Since embracing my true Lucky Charms self, the results have been magically delicious... for me and the people I serve!
Welcome to Poppy Copy 🍆
learn more about me
Callie Croken says:
Being confused about how to explain your offer in a way that lands means zero impact and zero cash in your business. JL has a brilliant mind, and she leads with authenticity and love. She has a way of quickly defining your brand and clarifying your message in a way that not only stands out but converts. Working with her has been one of the best investments that I've made.
Poppy Copy is a one-stop shoppy that helps you get more aligned clients.
You'll tell me the story of your business, what you really care about, and the problem you're solving for your clients.
We'll develop your brand voice and find the right gap for you to tap in the marketplace.
Who wants copy that flops when you can have copy that pops?
With a brand strategy in place, we'll get you some words that wow! Web copy, tagline, video scripts, sales emails, ads... you get the picture.
What's the point of having the best copy in the whole wide world if nobody sees it?
I'll become obsessed with you and your clients and I'll whip up a strategic marketing plan to get their attention.
Have more flocking fun with your brand 🐑
We all want to fit in. That's why it can feel so scary to be a black sheep in your industry. You might worry that if you don't sound serious, you won't be taken seriously.
But there's a big baaa-d world out there full of black sheep wanting to be herd.
As soon as you stop fleecing everyone and show up as you really are, those misfits will flock straight to you.
I promise that you can be playful...
- without being snarky
- without being laughed at
- without losing respect
- without sounding disrespectful
Let's get you flocked. It starts with Poppy Copy!
flock me!
What's your brand vibe?
Poppy Copy (in case you couldn't tell) is an Excitement Brand. Do you know your brand personality? Get a vibe check to find out!
check my vibeGet Poppycock!
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